WGSN, formerly Worth Global Style Network, is a trend forecasting company that offers case studies, white papers and sample reports. JCKL has an educational use subscription plus the add-on subscription for Lifestyles & Interior. This is an incredible resource for anyone interested in fashion and design.
Not only does WGSN provide facts, photos, and articles about fashion trends around the world, they also include reports that address issues much broader in scope. For example, WGSN recently published a key report that talked about upcycling and repurposing garments. The information discussed include business opportunities for merchandising, outlets for overproduced garments, and reducing the carbon footprint through minimizing waste.
WGSN also acts as a fabulous visual resource, with stimulating city guides.
Accessing this database requires one to create an account, which is easy and simple to do. It is worth the additional step because of the breadth of information available. There are photos from around the world and articles highlighting interiors and fashion trends as well as marketing and consumer research. Come check out WGSN and see for yourself and see how fashion is shaping the world!
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