1. Determine if your company is public or privately held company.
2. The links below take you to resources that can identify the ticker symbol, full company name, DUNS code, SIC code, NAICS code and other company identifiers. You will need to type the name of your company and hit search. Look through the results until you find what you are looking for. Don't be afraid to drill-down into the data!
3. Use the company information you find to determine if you are researching a parent company or a subsidiary.
4. Use the company information you find to determine if your company is domestic or international? If international, what geographic area (Asia, Europe, etc.)?
5. Remember -- when searching you may need to consider alternate spellings and mis-spellings. Someone entered this information and typos do occur. For example -- should you search Wal-Mart, WalMart, Wal Mart? Is there a possibility that the company name could be mis-spelled, such as Wall Mart?
Clicking on the links below will allow you to browse the current issues of these publications. Some of these publications may have a conservative or liberal reputation. Make certain you are aware of inherent bias of this nature.
Company provided information such as annual reports -- remember this is biased information.
Country reports - what is the general outlook for the industry in this county?
Industry reports - what is the industry expected to do in the future?
Research guides prepared by UCM librarians
