Guides: Marketing: Getting Started

Find Articles on Marketing

A to Z Academic
A to Z databases is the premier reference and marketing database. Find information about any of the 65 Million businesses & executives in the U.S. Sort by employees, revenue, SIC or much more. Graph your results. Construct business plans, find the right location for your business or perform a competitive analysis. Download unlimited sales leads and mailing lists for marketing.
Academic Search Complete
A multidisciplinary database and a leading resource for scholarly research. Includes full-text access to peer-reviewed journals in key areas of academic study, as well as indexing and abstracts for magazines, monographs, reports, and conference proceedings.
Asian & European Business and Reference
Designed for students and faculty at business schools with a need for specialized information about these important regions and markets, ProQuest Asian and European Business Collection can be used in conjunction with other business information services such as ABI/INFORM for the broadest possible curriculum coverage, but also serves as an excellent stand-alone resource.
Business Insights: Global
Provides over 500,000 company profiles, including 2,000 with deep links to related content and Refinitiv statistical data. Gale Business Insights: Global provides daily updates to keep up with the ever-changing corporate landscape. Additionally, full-text periodicals combined with new and updated content allow researchers to gain a broader understanding of the increasingly global nature of modern business. Full-text articles from academic journals, business periodicals, newswires and other media outlets, with PDF and HTML download options.
Business Market Research Collection
Business Market Research Collection provides company, industry, and geopolitical macroeconomic market research from the following: Hoover's Company Profiles, which offers information on 40,000 global public and non-public companies including location, summary financials, competitors, officers, and more;OxResearch, which features succinct articles covering significant economic and political developments of major significance from a network of over 1,000 faculty at Oxford and beyond; andSnapshots Series, which includes market research overviews on over 40 industries and 40 countries to 2008.
Business Source Complete
Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,700 journals.
EBSCOhost
A list of all available EBSCO databases. Select multiple options from the list to search across EBSCO databases.
IBISWorld
IBISWorld is the United States' most comprehensive collection of Industry Market Research and Industry Risk Ratings. This database contains market research data and reports, including industry and procurement statistics, analysis, and trends. Search by company, NAICS code and discover industry reports, iExpert Summaries, specialized industry reports, business environment profiles. Now includes state specific industry reports.
Plunkett Research
Plunket Research is a powerful business database for industry trends analysis, statistics, and profiles of public and private companies. Also corporate financials and executives. Industry analytics reports including industry benchmarks, industry financial statement averages, revenue forecasts, market size, statistics, company ranks and comparisons. Choose from 500 Industries, updated regularly. Corporate benchmark reports include deep, company-specific benchmarks, industry averages, analysis and comparison of top competitors, financial metrics, operating ratios, industry market forecasts from over 3,800 firms. Updated and republished regularly.
ProQuest Central
Databases across all major subject areas. The collection includes thousands of full-text scholarly journals, trade and professional titles, newspapers, magazines, dissertations, working papers, case studies, and market reports.
A to Z World Business
A to Z World Business is a reliable, up-to-date digital media essential for researchers, educators, travelers, and logistics and international trade professionals. Subject areas include business, trade, import, export, business culture, and business travel including visa and passport requirements, immunization, customs entry requirements, and taxation.

ProQuest One Business
ProQuest One Business delivers a mix of practical and theoretical content in an interface that helps you build the research skills you need for success in your courses and career. Includes over 2,500 ebooks, SWOT analysis, marketing plans, over 2,600 journals, and over 15,000 case studies.

Marketing Resources

American Community Survey
"The American Community Survey helps local officials, community leaders and businesses understand the changes taking place in their communities. It is the premier source for detailed information about the American people and workforce."
Economic Census

Nexis Uni
Provides a variety of legal, reference, medical, and governmental resources. Features news, business and legal sources, including U.S. Supreme Court decisions and state court decisions. Includes company profiles and Shepard's Citation Service for legal decisions.

North American Industry Classification System
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system. It was developed jointly by the U.S. Economic Classification Policy Committee (ECPC), Statistics Canada, and Mexico's Instituto Nacional de Estadistica y Geografia to allow for a high level of comparability in business statistics among the North American countries.
This official U.S. Government Web site provides the latest information on plans for NAICS revisions, as well as access to various NAICS reference files and tools. Additional information on the background and development of NAICS is available in the History section of this Web site.

Statistics of U.S. Businesses (SUSB)
SUSB is an annual series that provides national and subnational data on the distribution of economic data by enterprise size and industry.