Business Librarian
Anthony Kaiser
Contact:
akaiser@ucmo.edu
JCKL 1110
JCKL 1110
660-543-8016
Subjects: Accountancy (Minor, BSBA, MA), Aviation Maintenance Management (BS), Aviation Management (Minor, BS), Big Data and Business Analytics (Minor, BSBA, MS, Certificate), Business Administration (Minor, MBA), Child and Family Development (Minor, BS), Computer Information Systems (Minor, BSBA, MS, Certificate), Criminal Justice (Minor, BS, MS, Certificate), Economics (Minor, BSBA), Entrepreneurship and Social Enterprise (BSBA), Events Marketing and Management (BSBA), Finance (Minor, BSBA, Certificate), Human Development and Family Science (MS), International Business (BSBA), Leadership Studies (Minor), Legal Studies (Minor), Management (Minor, BSBA, Certificate), Marketing (Minor, BSBA, Certificate), Military Science (Minor), Professional Pilot (BS), Public Relations and Strategic Communication (Minor, BS, Certificate), Risk Management and Insurance (BSBA), Social Studies (Minor), Social Work (BSW), Speech-Language Pathology (BS, MS), Sport Management (BS, MS)
Marketing
Find Articles on Marketing
- A to Z Academic This link opens in a new windowA to Z databases is the premier reference and marketing database. Find information about any of the 30 Million businesses & executives in the U.S. Sort by employees, revenue, SIC or much more. Graph your results. Construct business plans, find the right location for your business or perform a competitive analysis. Download unlimited sales leads and mailing lists for marketing.
- Academic Search Complete This link opens in a new windowA multidisciplinary database and a leading resource for scholarly research. Academic Search Complete includes full-text access to peer-reviewed journals in key areas of academic study, as well as indexing and abstracts for magazines, monographs, reports, and conference proceedings.
- Asian & European Business and Reference This link opens in a new windowDesigned for students and faculty at business schools with a need for specialized information about these important regions and markets, ProQuest Asian and European Business Collection can be used in conjunction with other business information services such as ABI/INFORM for the broadest possible curriculum coverage, but also serves as an excellent stand-alone resource.
- Business Insights: Global This link opens in a new windowProvides over 460,000 company profiles, including 2,000 with deep links to related content and Refinitiv statistical data. Gale Business Insights: Global provides daily updates to keep up with the ever-changing corporate landscape. Additionally, full-text periodicals combined with new and updated content allow researchers to gain a broader understanding of the increasingly global nature of modern business. Full-text articles from academic journals, business periodicals, newswires and other media outlets, with PDF and HTML download options.
- Business Market Research Collection This link opens in a new windowBusiness Market Research Collection provides company, industry, and geopolitical macroeconomic market research from the following: Hoover's Company Profiles, which offers information on 40,000 global public and non-public companies including location, summary financials, competitors, officers, and more;OxResearch, which features succinct articles covering significant economic and political developments of major significance from a network of over 1,000 faculty at Oxford and beyond; andSnapshots Series, which includes market research overviews on over 40 industries and 40 countries to 2008.
- Business Source Complete This link opens in a new windowBusiness Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
- IBISWorld This link opens in a new windowIBISWorld is the United States' most comprehensive collection of Industry Market Research and Industry Risk Ratings. This database contains market research data and reports, including industry and procurement statistics, analysis, and trends. Search by company, NAICS code and discover industry reports, iExpert Summaries, specialized industry reports, business environment profiles. Now includes state specific industry reports.
- Plunkett Research This link opens in a new windowPlunket Research is a powerful business database for industry trends analysis, statistics, and profiles of public and private companies. Also corporate financials and executives. Industry analytics reports including industry benchmarks, industry financial statement averages, revenue forecasts, market size, statistics, company ranks and comparisons. Choose from 500 Industries, updated regularly. Corporate benchmark reports include deep, company-specific benchmarks, industry averages, analysis and comparison of top competitors, financial metrics, operating ratios, industry market forecasts from over 3,800 firms. Updated and republished regularly.
- ProQuest Central This link opens in a new windowProvides access to databases across all major subject areas, including business, health and medical, social sciences, arts and humanities, education, science and technology, and religion. The collection includes thousands of full-text scholarly journals, trade and professional titles, newspapers, magazines, dissertations, working papers, case studies, and market reports.
- A to Z World Business This link opens in a new windowA to Z World Business is a reliable, up-to-date digital media essential for researchers, educators, travelers, and logistics and international trade professionals. Subject areas include business, trade, import, export, business culture, and business travel including visa and passport requirements, immunization, customs entry requirements, and taxation.
- ProQuest One Business This link opens in a new windowProQuest One Business delivers a mix of practical and theoretical content in an interface that helps you build the research skills you need for success in your courses and career. Includes over 2,500 ebooks, SWOT analysis, marketing plans, over 2,600 journals, and over 15,000 case studies.
Primo - JCKL Books
Marketing Books & Ebooks
Evolving Digital Leadership: How to Be a Digital Leader in Tomorrow’s Disruptive World by ISBN: 9781484236062Publication Date: 2018-06
This Is Marketing by Call Number: HF5415 .G5783 2018ISBN: 9780525540830Publication Date: 2018-11-13
Marketing Resources
- American Community Survey"The American Community Survey helps local officials, community leaders and businesses understand the changes taking place in their communities. It is the premier source for detailed information about the American people and workforce."
- Nexis Uni This link opens in a new windowProvides a variety of legal, reference, medical, and governmental resources. Nexis Uni features more than 17,000 news, business and legal sources, including U.S. Supreme Court decisions dating back to 1790. Includes company information and Shepard's Citation Service for legal decisions.
- North American Industry Classification SystemThe North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system. It was developed jointly by the U.S. Economic Classification Policy Committee (ECPC), Statistics Canada, and Mexico's Instituto Nacional de Estadistica y Geografia to allow for a high level of comparability in business statistics among the North American countries.
This official U.S. Government Web site provides the latest information on plans for NAICS revisions, as well as access to various NAICS reference files and tools. Additional information on the background and development of NAICS is available in the History section of this Web site.
- Statistics of U.S. Businesses (SUSB)SUSB is an annual series that provides national and subnational data on the distribution of economic data by enterprise size and industry.