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COMM 4340: Rhetorical Analysis Introduction & Research

This video is great at reminding you key purposes and moves of rhetorical analysis! 

For your Rhetorical Analysis introductions, you need to do more than just introduce the topic you're exploring. You must also justify why it needs to be explored and convince readers why that topic should matter to them.

This video below explores "exigence" in rhetoric, and it's worth a view if you need some more guidance with your introductions! 

Here are some examples of rhetorical analyses where the primary sources are music videos (the analyses are linked beneath each video).